DELIVER
SUCCESSFUL
CHANGE.
We help ambitious leaders deliver technical transformation first time, on time, and on budget.
"94% SUCCESS
RATE"
Heath Gascoigne — CEO & Founder
WHAT WE
OFFER.
Surgical Precision in Organizational Change
CONSULTING SERVICES
Engage HOBA Tech experts to lead or recover your transformation. We bring clarity, speed, and structure to complex change.
PARTNER PROGRAM
Deliver HOBA inside your own firm. Get certified, access the framework, and grow with co-branded assets and deal support.
TEAM TRAINING
Train your department or transformation team in HOBA®. Build shared language, capability, and alignment across Strategy, Ops & Tech.
HOBA PRO (BETA)
Our AI-powered SaaS to automate delivery of the HOBA® framework. Join the waitlist and be first to transform at scale.
SUCCESS
STORIES.
Real Results. Surgical Precision.
Specialty Insurance Transformation Case Study | HOBA Tech
Government Transformation Case Study | HOBA Tech
Human Resources HR Transformation Case Study
PROVEN
RESULTS.
"Since we started the business performance process with Heath, everything has changed. We've seen a 30% increase in technical efficiency and a significant reduction in downtime."
STEVEN MILLAR
FOUNDER & CEO
"The strategic transformation framework is surgical. It cut through our technical debt and aligned our infrastructure with our multi-year growth plan perfectly."
DR. EMILY CHEN
CHIEF TECHNOLOGY OFFICER
"Heath's expertise in IT strategy and execution is unparalleled. He doesn't just consult; he transforms the engine room of the organization."
MARCUS THORNE
OPERATIONS DIRECTOR
"The roadmap provided by Hobatech was a game-changer. We finally have a clear vision for our digital future that everyone in the team understands."
SARAH JENKINS
MANAGING DIRECTOR
"Implementing the HOBA framework was the best decision we made this year. It's robust, scalable, and delivers measurable results."
JAMES VANCE
TECHNICAL LEAD
"The level of precision Heath brings to technical strategy is impressive. Our cybersecurity posture has never been stronger."
ALEX RIVERA
HEAD OF IT
TRUSTED BY LEADERS WORLDWIDE
LATEST
INSIGHTS.
Surgical Strategic Insights for Leaders
2025: The Year the Business Transformation Ecosystem Moved | HOBA Tech
2025 marked an inflection point for the business transformation industry. What once existed as isolated consulting engagements, scattered methodologies, and theoretical frameworks evolved into a dynamic, interconnected ecosystem where verified expertise, practical application, and AI-enabled delivery converged to reshape how organizations transform.
This year, HOBA Tech didn’t just witness this evolution—we helped drive it.
Business Transformation Predictions for 2026: Why the 70% Failure Rate Will Worsen
The stakes have never been higher for business transformation in 2026. Yet the data tells a sobering story: not only will 70% of transformation initiatives continue to fail, but without a fundamental shift in how companies approach change, that failure rate is likely to accelerate.
In this post, we break down eight critical predictions that will shape […]
AI Transformation Guide: 6-Step HOBA Method to Avoid 70% Failure Rate
70% of AI transformations fail. Organizations are rushing to implement ChatGPT, machine learning, and automation tools without understanding the fundamental business problems they’re trying to solve. They’re putting the cart before the horse—focusing on shiny new technology instead of the people and processes that make transformation successful. Every day, I speak with executives who […]
The 4+1 Process to AI: Why Elimination Comes Before Automation | HOBA
ChatGPT-5 has arrived, and with it comes the familiar refrain echoing through boardrooms worldwide: “We need AI. Now.”
But here’s the problem: rushing to AI is exactly why 70% of digital transformation projects fail.
The allure of artificial intelligence is undeniable. Promises of automation, efficiency gains, and competitive advantage make it irresistible. But as someone who [..]
Why AI Is Killing the Old Consulting Model – What Smart Companies Do Instead
An AI strategy is the roadmap that aligns AI initiatives with overarching business goals—it answers the 5W1H (Who, What, Why, How, When, Where) in the context of strategic transformation, not just tech experimentation. Businesses need one when AI emerges as a potential catalyst for growth, efficiency, or innovation—but only when it’s married to real business outcomes, not just shiny tech deployments… […]
AI Strategy: When Do You Need One & How to Create It (The HOBA Tech Way)
An AI strategy is the roadmap that aligns AI initiatives with overarching business goals—it answers the 5W1H (Who, What, Why, How, When, Where) in the context of strategic transformation, not just tech experimentation. Businesses need one when AI emerges as a potential catalyst for growth, efficiency, or innovation—but only when it’s married to real business outcomes, not just shiny tech deployments… […]
INSIDE THE
ENGINE ROOM.
Surgical Strategic Insights for High-Ticket Leaders
AI, Ethics & Transformation in Government: Jarrett Bunnin on Leading Innovation in the Public Sector
September 2025
Scaling Smarter: Larry Mandelberg on Leadership, Change & the 3P Framework for Sustainable Transformation
August 2025
Business Transformation in Mexico: Architecture-First Approach with Innorendering Partners
August 2025
Why Most Transformations Fail: Mark Graban on Psychological Safety, Lean Thinking & Real Change
July 2025
Ron Leeman on People Science, Digital Change, and Why 70% Failure Rates Are a Myth
June 2025
Transformational Leadership with Brian Gorman: Maverick Coaching, Emotional Intelligence & Culture Change
June 2025
Slow is Fast: Business Architecture, Change Management & the Illusion of Efficiency with Jim Landgraf | Business Transformation Podcast
May 2025
The Future of Trucking: Innovation, Diversity & Recruitment with Kameel Gaines | Business Transformation Podcast
February 2025
Mateus Quelhas on Middle Management Barriers and Tailored Business Transformation Strategies
January 2025
Jason McLaurin on Mastering Customer Experience: Insights from a Cisco Veteran | Business Transformation Podcast
December 2024
Hardeep Kaur on Transformational Leadership: Emotional Intelligence, Visionary Thinking & More | The Business Transformation Podcast
November 2024
Tony Lockwood on Leading Successful Business Transformations – Business Transformation Podcast
August 2024
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